Join the ROAR Revolution!

Turns Meat to Complete

Join the ROAR Revolution and feed your best mate the finest quality fresh meat mixed with the prescription supplement paste best suited to your dog’s particular needs.

Keeping your dog happy and healthy with Raw protein, ROAR paste and a varied diet.

The ROAR Prescription formulas range has supplement pastes suited for all canines.

ROAR Original- mix with your dog’s favourite protein for a balanced diet suitable for healthy dogs.

ROAR Mobility- contains herbs with vitamins and minerals known to be reliable in assisting dogs suffering from arthritis and rheumatism.

ROAR Sensitive Gut- Many dogs, like people, suffer from digestion and GIT related upsets. This formula is recommended for those dogs to be used on a daily basis to maintain general health and support beneficial micro flora in the gut to aid digestion.

ROAR Big C- Is for, well the Big C. You know that dogs of all breeds can suffer from what seems like an inexhaustible list of tumours, growths, carcinomas and cankers. This formula has herbs traditionally used to assist in the recovery from cancer.

ROAR Skin Issues- Has been formulated to provide relief to dogs who are consistently plagued with rashes and allergies affecting their skin and coat. The herbs in this formula have been traditionally used for skin issues and blood detoxing. 


While the ROAR pastes have been designed to provide all the essential requirements for a healthy dog, the McDowells team of Herbalists, Naturopaths and Nutritionists recommend providing your dog with a varied diet of fresh, natural produce.

ROAR is a super-food additive for your best friend!

It’s made from 100% real, natural ingredients to support internal health and wellbeing.

Roar gives you the freedom to source your dog’s favourite fresh protein then simply add Roar.

Roar contains everything your dog needs for a varied, raw and healthy diet.

Roar is made in Australia from a blend of up to 35 powerful ingredients to make wet noses, bright eyes, waggy tails and shiny coats.

Don’t pay for processed grains and animal by-products (the junk found in most dog food cans).

See some excellent recipe ideas here


Digestive system health

Feeding your dog the ROAR way improves the whole digestive system. When you’ve got the dogs gut working the way nature intended, everything improves! You’ll see increase in energy, skin and coat improvements and you may find your doggy smells less and his poo are much easier to deal with!

Shiny coats and clear skin

Improving the digestive health and removing what shouldn't be in dog food is a sure what to improve coat. We’ve seen amazing results with our ROAR diet in dogs who have had skin conditions for years. You’ll see shiny coats and less itching and scratching!

Healthier teeth and gums

A ROAR diet is great at keeping gums clean and clear. The natural ‘toothbrush’ action of the right type of bones helps remove debris and stimulate the gums. Chewing is a natural and enjoyable action for dogs and including to bones minimises dental disorders.

Better joint movement

The ingredients in ROAR improve joint health! By changing his diet and adding the ROAR booster, you’re ensuring that your dog isn't consuming ‘junk’ and is getting the natural nutrition he needs for joints, ligaments, tendons and strong bones.

Stronger immune health 

The immune system is based largely in gut health so it makes sense that improving the digestive improves your dog’s immune system! With the ROAR diet you are reducing inflammation and feeding fresh, natural ingredients, resulting in a stronger immune system.


A dog’s diet should consist of mostly succulent, raw, meaty bones with some organ meat, muscle meat, raw eggs, and the addition of a portion of a fruit or vegetable.

Roar is a super food booster designed to add in to your choice of protein



Commercial pet food only became available around a hundred years ago. Canned meat was introduced just after the first World War. Canned and dry dog food is certainly more convenient and often cheaper but as with most 'fast food', it isn't always better.

Dogs have evolved over thousands of years to consume raw meat. Their bodies are adapted to process raw, living foods with lots of a variety. 

Dogs have adapted to thrive mostly on meat and non-meat scraps along with roughage.

Feeding a healthful, natural and varied diet to your dog is easier than you might think!


Formulated by McDowells Master Herbalists, Veterinarian and Animal Nutritionist.

"We designed Roar to be a super food for dogs. Simply add in to a meat of your choice and you’ve got the best possible nutrition"

- Cath McDowell, Master Herbalist

"I recommend a raw food diet along with Roar for all my patients. We’ve seen excellent results in a short period of time!"

- Nicki Wiedmann, Veterinary Herbalist

"As an Animal Nutritionist I see lots of issues related to commercial kibble and can foods, ROAR with raw goes a long way to prevent those issues from occurring!"

- Kerrie Hyland, Animal Naturopath and Nutritionist


"We started feeding our bulldogs more raw foods and added the Roar paste. We noticed a big difference in their skin and the in-between tricky places around their faces. Our big show dog, Trucker, also stopped licking and chewing at his paws! We are converted!"

- Sarah, Melbourne

"Our Jack Russel cross always had stomach issues and we couldn't have him inside he smelt awful somedays! We removed the dried biscuit food we were feeding and replaced it with mixed raw chicken and some veggie scraps and added ROAR. We can have him on the couch at night now!"

- Graham, Central West NSW

"Our Vizlsa, Archie, always seemed to have dry, flaky skin - almost like dog dandruff. We started adding Roar to his food and we saw changes within a week. He was a bit fussy with a diet change but we did it over seven days and now he’s licking the bowl clean!"

-Dayne, Northern NSW

"As a full time working family, we didn't have time to make all our dog’s food from scratch. Now we buy some mixed protein at the same time we do our own shopping and just add some table vegetables and Roar. ChiChi is happy and so are we!"

- Kristy, Sydney NSW


Alfalfa Leaf Powder

Alfalfa is a high-quality, all-natural protein source and phytonutrient supplement that is believed to help dogs  with their digestive, glandular, urinary, and skeletal systems.

Aloe Vera Powder

Aloe vera is believed to have anti-constipation effects since it is considered a medicinal agent that helps with bowel elimination.

Amla Powder

Amla is an excellent source of Vitamin C, hence it helps boost immunity, metabolism and prevents viral and bacterial ailments, including cold and cough. 

Barley Grass Powder

Barley Grass Juice powder has been shown to strengthen the immune system, alkalinize the body, increase energy, aid digestion, relieve constipation, and improve health of skin, hair and nails.

Beef Collagen

Bovine collagen is a form of this protein that's mainly derived from cows. It's associated with several health benefits, including arthritis relief, improved skin health, and bone loss prevention.

Beetroot Powder

Packed with essential nutrients, beetroots are a great source of fibre, folate (vitamin B9), manganese, potassium, iron, and vitamin C. 

Blueberry powder

  • Super Source of Antioxidants, Boosts Immunity, Can Undo Damage of a High Fat Diet,
  • Reduces Risks of Heart Disease, Boosts Brain Health, Regulating Blood Sugar, Good Source of Vitamins, Minerals and Fibre.

Brewer’s Yeast

All of the nutrients in brewer’s yeast work together to support immune and nervous system health as well as healthy digestion. Other benefits include promoting skin health and boosting energy levels.

Burdock Powder

Burdock Root has been traditionally used for soothing the kidneys, as a blood purifier, relieving the lymphatic system, rheumatism, gout, GI tract disorders, stomach ailments, constipation, catarrh, fever, infection, fluid retention and skin problems.

Calendula powder

Calendula has antifungal, anti-inflammatory, and antibacterial properties that might make it useful in healing wounds, soothing eczema and other skin conditions.

Chamomile Powder

Chamomile has been used as a traditional medicine for thousands of years to calm anxiety and settle stomachs. 

Chicory Root powder

Chicory is used for loss of appetite, upset stomach, constipationliver and gallbladder disorders, cancer, and rapid heartbeat.

Dandelion Root Powder

Dandelion can help to fight inflammation and boost immune system.

Devils Claw

Many of the benefits of devil's claw are attributed to a compound known as harpagoside that is believed to have anti-inflammatory and analgesic (pain-relieving) properties.

Fennel Powder

Fennel (Foeniculum vulgare) seeds are considered quite useful for relieving various ailments, ranging from congestion and stomach gas to asthma and diabetes. The seeds contain powerful phytonutrients and antioxidants. 

Fenugreek powder

fenugreek has benefits for lowering blood sugar levels, boosting testosterone, and increasing milk production in females. Fenugreek may also reduce cholesterol levels, lower inflammation, and help with appetite control.

Garlic powder

 A nutrient powerhouse, it supports a healthy immune system, It's anti-inflammatory and It's good for your liver.

Ginger Powder

Is a popular home remedy for nausea, stomach pain, and other health issues. Antioxidants and other nutrients in ginger may help prevent or treat arthritisinflammation, and various types of infection. Researchers have also studied its potential to reduce the risk of diabetescancer, and other health problems.

Green Tea Powder

Green tea is loaded with nutrients and plant compounds that can have positive health effects. This includes potent antioxidants called catechins, which may help protect against cancer.


Highly digestible and safe protein source with all the essential amino and fatty acids required for a healthy diet.

Hemp protein is gluten free and a good source of energy and with its unique combination of essential amino and fatty acids is a super food that can ease joint pain and inflammation, support cardiovascular health, improve the condition of the coat, and act as a digestive aid.

Horseradish Powder

Horseradish contains glucosinolates and isothiocyanates, which may protect against cancer, fight bacterial and fungal infections, and improve breathing issues.


Is traditionally used as a medicinal herb to treat osteoporosis, tuberculosis, and kidney problems; it was also used as a diuretic (for relief of fluid retention) and to stop bleeding and heal wounds.

Kale Powder

Kale Is Among The Most Nutrient-Dense Foods on The Planet. Kale Is Loaded With Powerful Antioxidants Like Quercetin and Kaempferol. It Is an Excellent Source of Vitamin C. Kale Can Help Lower Cholesterol, Which May Reduce The Risk of Heart Disease. Kale Is One of The World's Best Sources of Vitamin K.

Kelp Powder

Kelp is high in antioxidants, including carotenoids and flavonoids, which help fight against disease-causing free radicals. Antioxidant minerals, such as manganese and zinc, help combat oxidative stress and may help protect cardiovascular health and prevent cancer.

Liquorice Powder

  • Soothes stomach pain, improves respiratory system, reduces stress, assists cancer treatment and protects skin and teeth.

Millet & Linseed meal

Millet contains  especially high levels of organic silica compounds as well as carbohydrate and many other minerals. Silica is the key to balancing the calcium scaring that occurs in conditions like ringbone. Linseed - is specific nourishment for strength and elasticity of ligaments and attachment points and is a whole feed source of Omega 3 and 6 and Linoleic acids.  

Nettle Powder

Muscle and joint pain, Eczema, Arthritis, Gout, Anaemia, Hay fever, Urinary tract infections, Enlarged prostate, Tendonitis

Pomegranate powder

Pomegranates are a good source of fibre as well as vitamins C, K some B vitamins and minerals such as calcium, potassium and iron. Two compounds in pomegranates – punicalagins and punicic acid – are responsible for most of the health benefits of pomegranate.

Psyllium Powder

  • Psyllium relieves constipation, it may help treat diarrhea, it can lower blood sugar levels, It may boost satiety and aid weight loss, it can lower cholesterol levels, it seems to be good for the heart, and it has prebiotic effects.

Rosehip Powder

Rose hip is good for getting extra vitamin C, strengthening the immune system, and supporting skin and digestion.

Slippery Elm Powder

Slippery elm is an herbal supplement used orally to treat conditions such as Colitis/diverticulitisconstipationcoughcystitisdiarrheairritable bowel syndromesore throatulcer prevention, and urinary tract infections. 

Spirulina powder

Spirulina is known as a nutrient-dense food as it is packed full of vitamins, including vitamins A, C, E and B vitamins, as well as a whole host of minerals such as calcium, magnesium, zinc and selenium. In particular, vitamin C and selenium are both antioxidants and help protect our cells and tissues from damage.

St Johns Wort Powder

St. John's wort is often used for alleviating anxiety, stress, seasonal affective disorder, insomnia and depression

Turmeric Powder

Turmeric and especially its most active compound curcumin have many scientifically-proven health benefits, such as the potential to prevent heart disease, Alzheimer's and cancer. It's a potent anti-inflammatory and antioxidant and may also help improve symptoms of depression and arthritis.

White Willow Powder

Willow bark acts a lot like aspirin. It's most commonly used for pain and fever. Willow bark contains a chemical called salicin that is similar to aspirin.

Hemp Oil

Hemp oil can help reduce fine lines and wrinkles as well as prevent signs of aging from developing. The linoleic acid and oleic acids found in hemp oil can't be produced by the body but can play a crucial role in skin health and anti-aging, so they're important nutrients to add to the diet.

Olive Oil

  • Olive Oil Is Rich in Healthy Monounsaturated Fats. ...
  • Olive Oil Contains Large Amounts of Antioxidants. ...
  • Olive Oil Has Strong Anti-Inflammatory Properties....
  • Olive Oil May Help Prevent Strokes. ...
  • Olive Oil Is Protective Against Heart Disease. ...
  • Olive Oil Is Not Associated With Weight Gain and Obesity.