Equine Ambassador Application

McDowells Herbal is looking to support those involved in any equestrian discipline who share our brands values of empathy, support, recovery before ribbons, natural health and who are passionate about and love their horses.

While McDowells Herbal would love to sponsor all brand ambassador applicants we are limited by a budget and therefore require you to fill out the following application. Please be assured even if you are unsuccessful in the first instance, we will keep your application on file and reassess it if more positions become available.

We look for people who already use and love McDowells products, who show consistent dedication, determination and passion for their chosen equestrian sport and who share our brands core principle of ‘The Natural Art of Healing’.

To be a successful McDowells Ambassador you need to show a clear understanding of what McDowells Herbal is all about - the unique aspects of our products, values of our brand and our position in the market place. We therefore prefer our Ambassadors to be existing customers who regularly use and love our products as much as we do.

Would you make a perfect McDowells Brand Ambassador?

  • Are you based in Australia?

  • Do you LOVE and USE and UNDERSTAND McDowells products?

  • Do you have unique ideas to help promote McDowells Herbal?

  • Do you maintain an active competition or appearance schedule?

  • Are you friendly, positive, approachable and passionate about horses and grooming?

  • Are you comfortable actively promoting products?

  • Do you have a strong social media presence?

 

Responsibilities of McDowells Brand Ambassadors:

As a McDowells Brand Ambassador, you will be representing our brand and spreading awareness of our products by:

  • Promoting McDowells and our growing product range via social media, at competitions, in training and out and about.

  • Follow McDowells on our Social Media pages (Instagram and Facebook).

  • Interact with McDowells social media posts.

  • Actively promote the McDowells brand and our products through social media platforms.

  • Post on your own social media platforms at least once a week (photos, videos, links). Share and Regram.

  • Create your own posts to help promote McDowells.

  • Keep us up to date with your successes. Provide monthly updates including photos that we can share to our customers through social media/website/blog.

  • Be prepared to wear any promotional merchandise or attire and display signage at events.

  • Engage in conversations in person or online relating to McDowells products and feel comfortable answering basic product queries from customers. Spread the McDowells love in person where you see an opportunity.

  • Special Branding Acts. Be available for up to 3 special appearances such as appearing in print or video promotions or appearing at events representing McDowells and wearing McDowells branded clothing. (McDowells will reimburse you for any reasonable and agreed to expenses associated with appearances).

  • As a McDowells Brand Ambassador you are an extension of our brand. It's important to us that you share our values. Any obscene language, bullying, negative or inappropriate photos or comments may instantly terminate your McDowells Ambassadorship.

 

Benefits of becoming a McDowells Brand Ambassador:

  • All McDowells Brand Ambassadors will receive a welcome pack full of goodies to the value of $500

  • Quarterly shipments (4 per year) to the value of $200 of McDowells products as recommended by McDowells.

  • Discount codes at various times of the year.

  • Exclusive sneak peeks on developing products.

  • First access to new products.

  • Brand ambassadors will be featured with their own page on the McDowells website.

  • Surprise gifts :)

  • Promotion through our social media platforms.

  • McDowells branded wear when available including shirts, jackets, caps, saddle blankets, horse rugs.

 

How to apply to become a McDowells Brand Ambassador:

To apply as a McDowells Brand Ambassador, please fill in our Ambassador Request Form below and be sure to also upload additional information and photos.

We would love to learn more about your equestrian career and of course your horses. Please upload any additional information that you feel will show us why you would be the perfect Ambassador for McDowells (What are your current competition/training goals, introduce us to your horses, why do you love equestrian sports? etc) Include at least two photos (or short video) of you with your horses, photos of McDowells products in action a bonus :) Please know that even if your application is not successful this time, all applications are stored until we are either searching for a new Ambassador/s or an application has really caught our eye. When we are actively searching for Ambassadors we will promote our search on social media. Please don't be disheartened should you not hear from us instantly, we will be in touch with the applicants who are short listed for our Brand Ambassador program. Pleas also note that we may be looking for McDowells Canine Brand Ambassadors in the future.