ROAR Original 1kg

Processed dog food is like processed human food - usually full of additives, preservatives and designed to last on the shelf of a store for long periods. Your dog needs protein to survive, and thrive. The meat in dry dog food only has to meet ‘feed grade quality’. That’s the absolute lowest quality of meat. Up until 2019, dry dog food manufacturers sourced its meat from the 4D’s - dead, dying, diseased and disabled animals.

anned and dry dog food is certainly more convenient and often cheaper but as with most 'fast food', it isn't always better. Feeding a healthful, natural and varied diet to your dog can be easier than you thought! 

The structural system of a dog is made of bones, cartilage, ligaments and tendons. The anatomy of dogs varies from breed to breed but there are physical characteristics that are the same. One thing that all dogs have in common is that good nutrition is essential!

Making small changes to your dog’s diet can make a big difference. It’s also important to remember that wild dogs eat nearly all of their prey. Both cats and dogs have evolved over thousands of year to consume raw meat. Their bodies are adapted to process raw, living foods with lots of a variety. What can you do to replicate that?

Wild dogs eat nearly all of their prey - bones, skin, glands and offal. Just like us, our animals want and need some diversity. Both cats and dogs have evolved over thousands of year to consume raw meat. 

Most people know that chocolate can be harmful to pets, but there are other foods that your pets shouldn't eat. Take a look through our list to help you come up with a Christmas dinner that is pet friendly!...

Families and dogs living together happily share similar gut and skin microbiomes with their owners, although the degree to which this occurs may vary depending on factors such as the type of contact they have, the living environment, and the dog's diet.